Etzel Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 14th ed.. - Boston McGraw-Hill Irwin 2007. - xxii, 706p ill., col. 28cm + 1 CD-ROM (4 3/4in.) ISBN: 9780073016344 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 ETZ 2007