TY  - BOOK
AU  - Etzel 
AU  - Stanton, William J.
AU  - Walker, Bruce J.
TI  - Marketing 
SN  - 9780073016344 
U1  - 658.8 ETZ 2007 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
ER  -