Boone Contemporary markrting / Louis E. Boone and David L. Kurtz. - 12th ed.. - Ohio Thomson South-Western 2006. - Ivi, 656p. ill., col. 29cm + 4 CD-ROM (4 3/4in.) ISBN: 0324236735 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 BOO 2006