Dwyer Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.. - 3rd ed.. - Boston McGraw-Hill/Irwin 2006. - xxix, 683p. ill., charts 26cm Includes index p.661 - 683 ISBN: 0072865784 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 DWY 2006