TY  - BOOK
AU  - Dwyer 
AU  - Tanner, John F.
TI  - Business marketing : connecting strategy, relationships, and learning 
SN  - 0072865784 
U1  - 658.8 DWY 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index p.661 - 683
ER  -