Kim  <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant  
/ W. Chan Kim, Renee Mauborgne. 
 - Boston  Harvard Business School Publishing Corporation  2005. 
 - xv, 238p.  24cm 
<br/><br/> Includes bibliohraphy and index p.223 - 238 
<br/><br/><label>ISBN: </label>1591396190  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM 2005