TY  - BOOK
AU  - Kim 
AU  - Mauborge, Renee
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190 
U1  - 658.802 KIM 2005 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Publishing Corporation
KW  - Market segmentation
KW  - New products
N1  - Includes bibliohraphy and index p.223 - 238
ER  -