Simon Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby. - Boston Harvard Business School Press 2006. - 232p. ill. 24cm Includes index p.223 - 230 ISBN: 1591395267 Subjects--Topical Terms: Industrial management--Case studiesProfitProfit--Case studies Dewey Class. No.: 658.155 SIM 2006