Storbacka  <br/><br/>
Customer relationshup management : creating competitive advantage through win-win relationship strategies  
/ Kaj Storbacka, Jarmo R. Lehtinen. 
 - Singapore  McGraw-Hill  2001. 
 - x, 159p.  ill.  24cm 
<br/><br/> Includes index p.151 - 159 
<br/><br/><label>ISBN: </label>0071206787  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer relations--Management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 STO 2001