TY  - BOOK
AU  - Storbacka 
AU  - Lehtinen, Jarmo R.
TI  - Customer relationshup management : creating competitive advantage through win-win relationship strategies 
SN  - 0071206787 
U1  - 658.812 STO 2001 
PY  - 2001///
CY  - Singapore
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes index p.151 - 159
ER  -