TY  - BOOK
AU  - Bowen 
TI  - Building high-tech product companies : the maelstrom effect 
SN  - 0538727012 
U1  - 658 BOW 2004 
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - High technology industries
KW  - Marketing
KW  - High technology
KW  - New products
KW  - Management
N1  - Includes index p.211 - 223
ER  -