TY  - BOOK
AU  - Winer 
TI  - Marketing management 
SN  - 0131963341 
U1  - 658.8 WIN 2007 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 447-466) and indexes
ER  -