TY  - BOOK
AU  - Tungate 
TI  - Media monoliths : how great media brands thrive and survive 
SN  - 0749441089 
U1  - 338.4730223 TUN 2004 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Mass media
KW  - Economic aspects
N1  - Includes bibliographical references and indexs p. 250 - 251
ER  -