TY  - BOOK
AU  - McNeil 
TI  - Business to business market research : understanding and measuring business markets 
SN  - 0749447702 
U1  - 658.8 MCN 2006 
PY  - 2006///
CY  - London
PB  - Kogan Page Limited
KW  - Industrial marketing
KW  - Research
N1  - Includes bibliography and index
ER  -