Bly  <br/><br/>
The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs  
/ Robert W. Bly. 
 - Mason  Thomson  2005. 
 - xiii, 229p.  ill.  24cm 
<br/><br/> Includes index p.222 - 229 
<br/><br/><label>ISBN: </label>0324300824  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Market segmentation<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.82 BLY 2005