TY  - BOOK
AU  - Bly 
TI  - The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs 
SN  - 0324300824 
U1  - 658.82 BLY 2005 
PY  - 2005///
CY  - Mason
PB  - Thomson
KW  - Advertising
KW  - Communication in marketing
KW  - Market segmentation
KW  - Selling
N1  - Includes index p.222 - 229
ER  -