Electronic customer relationship management  
/ edited by Jerry Fjermestad, Nicholas C. omano, Jr.. 
 - New Delhi  Prentice Hall of India Private Limited  2007. 
 - xiii, 210p.  ill.  22cm 
<br/><br/> Includes index. p. 205-210 
<br/><br/><label>ISBN: </label>8120329945  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.812 ELE 2007