TY  - BOOK
AU  - Marconi 
TI  - Creating the marketing experience : new strategies for building relationships with your target market 
SN  - 0324205449 
U1  - 658.812 MAR 2005 
PY  - 2005///
CY  - Mason
PB  - Thomson
KW  - Relationship marketing
KW  - Target marketing
N1  - Includes bibliographical references (p. 327-329) and index
ER  -