McDonald, Malcolm  <br/><br/>
Marketing plans : how to prepare them, how to use them  
/ Malcolm McDonald and Hugh Wilson. 
 - 7th ed.. 
 - United Kingdom  John Wiley & Sons  2011. 
 - xvi, 573p  ill  25cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470669976  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD 2011