TY  - BOOK
AU  - McDonald, Malcolm 
AU  - Wilson, Hugh
TI  - Marketing plans : how to prepare them, how to use them 
SN  - 9780470669976 
U1  - 658.802 MCD 2011 
PY  - 2011///
CY  - United Kingdom
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
ER  -