TY  - BOOK
AU  - Mooradian, Todd A 
AU  - Matzler, Kurt
AU  - Ring, Lawrence J
TI  - Strategic marketing 
SN  - 9780136028048 
U1  - 658.802 MOO 2012 
PY  - 2012///
CY  - New Jersey
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -