Cravens, David W.  <br/><br/>
Strategic marketing  
/ David W. Cravens, Nigel F. Piercy. 
 - 9th. ed.. 
 - New York  McGraw-Hill/Irwin  2009. 
 - xv, 784p  ill  26cm 
<br/><br/><label>ISBN: </label>9780073381008  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA 2009