TY  - BOOK
AU  - Cravens, David W. 
AU  - Piercy, Nigel F.
TI  - Strategic marketing 
SN  - 9780073381008 
U1  - 658.802 CRA 2009 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
ER  -