Marshall, Greg W.  <br/><br/>
Essentials of marketing management  
/ Greg W. Marshall, Mark W. Johnston. 
 - New York, NY  McGraw-Hill/Irwin  c2011. 
 - 1 v. (various pagings)  ill.  29cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780078028786  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR 2011