TY  - BOOK
AU  - Marshall, Greg W. 
AU  - Johnston, Mark W.
TI  - Essentials of marketing management 
SN  - 9780078028786 
U1  - 658.8 MAR 2011  
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -