Kotler, Philip  <br/><br/>
Principles of marketing  
/ Philip Kotler, Gary Armstrong. 
 - 14th ed.. 
 - New Jersey  Pearson Education Inc.  2012. 
 - 1v. (various pagings)  col. ill  29cm 
<br/><br/><label>ISBN: </label>9780132167123  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2012