TY  - BOOK
AU  - Cateora, Philip R 
AU  - Graham, John L
TI  - International marketing 
SN  - 0073529974 
U1  - 658.84 CAT 2013 
PY  - 2013///
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
ER  -