Luther, William M.  <br/><br/>
The marketing plan : how to prepare and implement it  
/ William M. Luther.. 
 - 4th ed.. 
 - New York  AMACOM  c2011. 
 - xi, 292p  ill  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan 
<br/><br/><label>ISBN: </label>9780814416938  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 LUT 2011