TY  - BOOK
AU  - Luther, William M. 
TI  - The marketing plan : how to prepare and implement it 
SN  - 9780814416938 
U1  - 658.802 LUT 2011 
PY  - 2011///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
ER  -