Consumer behavior : building marketing strategy
/ Del I. Hawkins, David L. Mothersbaugh..
- 12th ed..
- New York McGraw-Hill Irwin c2013.
- xxvii, 772 p. col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.)
LC Copy 1 imperfect: accompanying CD-ROM wanting
Includes bibliographical references and index
9780077645557
Consumer behavior--United States Consumer behavior--Case studies--United States Market surveys--United States