TY  - BOOK
AU  - Hawkins, Del I. 
AU  - Mothersbaugh, David L.
TI  - Consumer behavior : building marketing strategy 
SN  - 9780077645557 
U1  - 658.83420973 HAW 2013 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
N1  - LC Copy 1 imperfect: accompanying CD-ROM wanting; Includes bibliographical references and index
ER  -