Etzel, Michael J.  <br/><br/>
Marketing  
/ Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 14th ed.. 
 - Boston  McGraw-Hill/Irwin  2007. 
 - xxii, 706p  ill  28cm 
<br/><br/>Includes bibliographical references (p. 640-663) and indexes. 
<br/><br/><label>ISBN: </label>978007301106016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ 2007