TY  - BOOK
AU  - Etzel, Michael J. 
AU  - Stanton, William J.
AU  - Walker, Bruce J.
TI  - Marketing 
SN  - 978007301106016
U1  - 658.8 ETZ 2007 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 640-663) and indexes
ER  -