Hoecklin

Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - Wokingham, England Addison-Wesley 1995. - ix, 158p. ill. 25cm - The EIU series .

Includes bibliographical references and index

0201427702


Competition, International--Case studies
Intercultural communication--Case studies
International business enterprises--Management--Social aspects

658.049 HOE 1995