TY  - BOOK
AU  - Hoecklin 
TI  - Managing cultural differences : strategies for competitive advantage 
T2  - The EIU series
SN  - 0201427702 
U1  - 658.049 HOE 1995 
PY  - 1995///
CY  - Wokingham, England
PB  - Addison-Wesley
KW  - Competition, International
KW  - Case studies
KW  - Intercultural communication
KW  - International business enterprises
KW  - Management
KW  - Social aspects
N1  - Includes bibliographical references and index
ER  -