TY  - BOOK
AU  - Croft 
TI  - Market segmentation : a step-by-step guide to profitable new business 
SN  - 0415097363
U1  - 658.835 CRO 1994 
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Market segmentation
ER  -