Cohen  <br/><br/>
The marketing plan  
/ William A. Cohen. 
 - 2nd ed.. 
 - New York  John Wiley & Sons  1998. 
 - x, 341p.  ill.  28cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>0471180335  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 COH 1998