Urban  <br/><br/>
Design and marketing of new products  
/ Glen L. Urban, John R. Hauser. 
 - 2nd ed. 
 - New Jersey  Prentice Hall  1993. 
 - xxvii, 701p.  ill.  24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132015676  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design, Industrial--United States<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.575 URB 1993