Vivian  <br/><br/>
The media of mass communication  
/ John Vivian. 
 - 5th ed.. 
 - Boston  Allyn & Bacon  1999. 
 - xvii, 524p.  col., ill.  25cm.  1 electronic computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205300421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23 VIV 1998