TY  - BOOK
AU  - Vivian 
TI  - The media of mass communication 
SN  - 0205300421
U1  - 302.23 VIV 1998 
PY  - 1999///
CY  - Boston
PB  - Allyn & Bacon
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -