TY  - BOOK
AU  - Hartley, Bob
AU  - Starkey, Michael W.
TI  - The management of sales and customer relations : book of readings 
SN  - 0415129745
U1  - 658.82 MAN 1996 
PY  - 1996///
CY  - London
PB  - International Thompson Business Press
KW  - Customer relations
KW  - Management
KW  - Sales management
N1  - Includes index
ER  -