TY  - BOOK
AU  - Dalrymple 
AU  - Cron, William L.
TI  - Sales management : concepts and cases 
SN  - 0471191973 
U1  - 658.81 DAL 1998 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Sales management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -