Sudharshan, Devanthan Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan. - Englewood Cliff, New Jersey Prentice Hall 1995. - xvii, 446p ill 24cm Includes index ISBN: 0024182648 Subjects--Topical Terms: CompetitionMarketing--ManagementStrategic planning Dewey Class. No.: 658.8 SUD 1995