TY  - BOOK
AU  - Sudharshan, Devanthan 
TI  - Marketing strategy : relationships, offerings, timing, and resource allocation 
SN  - 0024182648
U1  - 658.8 SUD 1995 
PY  - 1995///
CY  - Englewood Cliff, New Jersey
PB  - Prentice Hall
KW  - Competition
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index
ER  -