McDonald  <br/><br/>
Marketing plans that work : targeting growth and profitability  
/ Malcolm McDonald and Warren J. Keegan. 
 - Boston  Butterworth-Heinemann  1997. 
 - viii, 236p.  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750698284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD 1997