TY  - BOOK
AU  - McDonald 
AU  - Keegan, Warren J.
TI  - Marketing plans that work : targeting growth and profitability 
SN  - 0750698284
U1  - 658.802 MCD 1997 
PY  - 1997///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -