Murray  <br/><br/>
Strategy and process in marketing  
/ John A. Murray and Aidan O'Driscoll. 
 - London  Prentice Hall  c1996. 
 - xiii, 505p.  ill.  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131821636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 MUR 1996