TY  - BOOK
AU  - Murray 
AU  - O'Driscoll, Aidan
TI  - Strategy and process in marketing 
SN  - 0131821636
U1  - 658.802 MUR 1996 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -