Baker, Michael J.  <br/><br/>
Perspectives on marketing management  
/ Michael Baker. 
 - New York  John Wiley & Sons  1994. 
 - xiv, 324p.  ill.  25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471943177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BAK 1994