TY  - BOOK
AU  - Robinson, John Frazer 
TI  - Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement 
SN  - 0749424184 
U1  - 658.8 ROB 1997 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -